Executive Development Programme in Product Portfolio Management: Results-Oriented

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The Executive Development Programme in Product Portfolio Management is a career-advancing certificate course, designed to equip learners with essential skills in product portfolio management. In today's fast-paced business environment, the ability to effectively manage a product portfolio has become increasingly important for organizations to remain competitive.

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This programme focuses on developing a deep understanding of the strategies, tools, and techniques required to manage a successful product portfolio. Learners will gain hands-on experience in prioritizing resources, making data-driven decisions, and maximizing returns on investment. The course covers critical topics such as product roadmapping, go-to-market strategies, and financial analysis. With a results-oriented approach, this programme is highly relevant to industry demands and is ideal for product managers, marketing managers, business development professionals, and other professionals looking to advance their careers in product portfolio management. By completing this course, learners will have a solid understanding of product portfolio management best practices and be able to apply these skills to drive growth and innovation within their organizations. Enroll today and take the first step towards becoming a confident and effective product portfolio manager!

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โ€ข Product Strategy and Portfolio Management: This unit covers the development of product strategies and the management of product portfolios to achieve business goals.
โ€ข Product Roadmapping: This unit focuses on the creation and management of product roadmaps to guide the development and launch of new products.
โ€ข New Product Development: This unit covers the process of developing new products, from ideation to launch, including market research, prototyping, and testing.
โ€ข Portfolio Analysis and Optimization: This unit covers the use of data and analytics to analyze and optimize a product portfolio, including identifying gaps and prioritizing investments.
โ€ข Product Lifecycle Management: This unit covers the management of products throughout their lifecycle, including launch, growth, maturity, and decline.
โ€ข Go-to-Market Strategy: This unit covers the development and execution of go-to-market strategies for new and existing products, including positioning, messaging, and pricing.
โ€ข Product Marketing: This unit focuses on the marketing of products, including product positioning, messaging, and promotion.
โ€ข Metrics and Analytics for Product Management: This unit covers the use of metrics and analytics to measure and improve product performance, including key performance indicators (KPIs) and data analysis techniques.
โ€ข Innovation Management: This unit covers the management of innovation within a product portfolio, including the identification and evaluation of new ideas and the management of the innovation process.
โ€ข Stakeholder Management: This unit covers the management of stakeholders in product portfolio management, including internal stakeholders (such as executives and cross-functional teams) and external stakeholders (such as customers and partners).

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The **Executive Development Programme in Product Portfolio Management: Results-Oriented** focuses on the following roles in the UK market: 1. **Product Manager**: A product manager is responsible for guiding the success of a product and leading the cross-functional team that is responsible for improving it. (45%) 2. **Portfolio Manager**: Portfolio managers oversee a group of projects, aligning them with the business's goals and ensuring the right resources are allocated to the right projects. (30%) 3. **Product Marketing Manager**: A product marketing manager is responsible for understanding target audiences and how to effectively communicate the features and benefits of a product or suite of products. (15%) 4. **Technical Product Owner**: A technical product owner is a liaison between the technical team and the product manager, responsible for ensuring that the product backlog is well-groomed, and the team is focused on delivering high-value features. (10%) *Source: Labour Market Information, UK Government (2021)* These roles showcase a strong demand for professionals who can manage product portfolios effectively and drive results in today's rapidly changing market. By participating in this executive development programme, you'll gain the skills and knowledge necessary to succeed in these roles and advance your career in product portfolio management.

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EXECUTIVE DEVELOPMENT PROGRAMME IN PRODUCT PORTFOLIO MANAGEMENT: RESULTS-ORIENTED
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UK School of Management (UKSM)
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05 May 2025
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