Executive Development Programme in Product Portfolio Management: Results-Oriented
-- ViewingNowThe Executive Development Programme in Product Portfolio Management is a career-advancing certificate course, designed to equip learners with essential skills in product portfolio management. In today's fast-paced business environment, the ability to effectively manage a product portfolio has become increasingly important for organizations to remain competitive.
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โข Product Strategy and Portfolio Management: This unit covers the development of product strategies and the management of product portfolios to achieve business goals.
โข Product Roadmapping: This unit focuses on the creation and management of product roadmaps to guide the development and launch of new products.
โข New Product Development: This unit covers the process of developing new products, from ideation to launch, including market research, prototyping, and testing.
โข Portfolio Analysis and Optimization: This unit covers the use of data and analytics to analyze and optimize a product portfolio, including identifying gaps and prioritizing investments.
โข Product Lifecycle Management: This unit covers the management of products throughout their lifecycle, including launch, growth, maturity, and decline.
โข Go-to-Market Strategy: This unit covers the development and execution of go-to-market strategies for new and existing products, including positioning, messaging, and pricing.
โข Product Marketing: This unit focuses on the marketing of products, including product positioning, messaging, and promotion.
โข Metrics and Analytics for Product Management: This unit covers the use of metrics and analytics to measure and improve product performance, including key performance indicators (KPIs) and data analysis techniques.
โข Innovation Management: This unit covers the management of innovation within a product portfolio, including the identification and evaluation of new ideas and the management of the innovation process.
โข Stakeholder Management: This unit covers the management of stakeholders in product portfolio management, including internal stakeholders (such as executives and cross-functional teams) and external stakeholders (such as customers and partners).
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