Global Certificate in Major Gift Fundraising Legacy Giving
-- ViewingNowThe Global Certificate in Major Gift Fundraising & Legacy Giving is a comprehensive course that empowers learners with the skills needed to excel in fundraising for high-value gifts and planned giving programs. This certificate program addresses the growing industry demand for professionals who can effectively drive major gift fundraising initiatives, particularly in legacy giving.
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• Understanding Legacy Giving: Introduction to the concept of legacy giving, its importance in major gift fundraising, and how it differs from other forms of giving. • Planned Giving: The role of planned giving in legacy giving, including various planned giving vehicles such as bequests, charitable trusts, and gift annuities. • Identifying Prospects: Techniques for identifying and qualifying prospective legacy donors, including donor research and data analysis. • Cultivating Donors: Strategies for building and maintaining relationships with legacy donors, including stewardship, recognition, and communication. • Soliciting Gifts: Best practices for soliciting legacy gifts, including asking techniques, proposal development, and donor communication. • Legal and Ethical Considerations: Understanding legal and ethical issues related to legacy giving, including gift acceptance policies, donor confidentiality, and tax implications. • Creating a Legacy Giving Program: Steps for creating and implementing a successful legacy giving program, including program goals, policies, and procedures. • Marketing and Promotion: Techniques for marketing and promoting a legacy giving program, including donor communications, events, and online channels. • Evaluating Success: Metrics and methods for evaluating the success of a legacy giving program, including donor retention, gift revenue, and program growth.
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- BasicUnderstandingSubject
- ProficiencyEnglish
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- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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