Global Certificate in Major Gift Fundraising Legacy Giving
-- ViewingNowThe Global Certificate in Major Gift Fundraising & Legacy Giving is a comprehensive course that empowers learners with the skills needed to excel in fundraising for high-value gifts and planned giving programs. This certificate program addresses the growing industry demand for professionals who can effectively drive major gift fundraising initiatives, particularly in legacy giving.
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⢠Understanding Legacy Giving: Introduction to the concept of legacy giving, its importance in major gift fundraising, and how it differs from other forms of giving. ⢠Planned Giving: The role of planned giving in legacy giving, including various planned giving vehicles such as bequests, charitable trusts, and gift annuities. ⢠Identifying Prospects: Techniques for identifying and qualifying prospective legacy donors, including donor research and data analysis. ⢠Cultivating Donors: Strategies for building and maintaining relationships with legacy donors, including stewardship, recognition, and communication. ⢠Soliciting Gifts: Best practices for soliciting legacy gifts, including asking techniques, proposal development, and donor communication. ⢠Legal and Ethical Considerations: Understanding legal and ethical issues related to legacy giving, including gift acceptance policies, donor confidentiality, and tax implications. ⢠Creating a Legacy Giving Program: Steps for creating and implementing a successful legacy giving program, including program goals, policies, and procedures. ⢠Marketing and Promotion: Techniques for marketing and promoting a legacy giving program, including donor communications, events, and online channels. ⢠Evaluating Success: Metrics and methods for evaluating the success of a legacy giving program, including donor retention, gift revenue, and program growth.
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