Advanced Certificate in Major Gift Fundraising Donor Acquisition
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โข Donor Prospecting: Identifying and qualifying potential major gift donors through research and prospect rating.
โข Moves Management: The systematic process of cultivating and soliciting donors, including moving them through various stages of engagement and giving.
โข Solicitation Strategies: Techniques for making effective and successful major gift solicitations, including face-to-face asks and written proposals.
โข Donor Communication: Effective communication strategies for building and maintaining relationships with major gift donors, including stewardship and recognition.
โข Donor Data Management: The use of databases and analytics to track donor interactions, manage donor information, and inform fundraising strategies.
โข Planned Giving: Understanding and promoting planned giving vehicles, such as bequests and charitable gift annuities, as a way to secure major gifts.
โข Ethics and Compliance: Legal and ethical considerations in major gift fundraising, including gift acceptance policies and donor confidentiality.
โข Capital Campaigns: Planning and executing successful capital campaigns to raise major gifts for specific projects or initiatives.
โข Corporate and Foundation Relations: Strategies for engaging and soliciting major gifts from corporations and foundations.
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- ProficiencyEnglish
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- ThreeFourHoursPerWeek
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