Executive Development Programme in Sponsorship Sponsorship Evaluation Models
-- ViewingNowThe Executive Development Programme in Sponsorship & Sponsorship Evaluation Models certificate course is a comprehensive programme designed to enhance your skills in sponsorship strategy, evaluation, and management. This course is critical for professionals seeking to advance their careers in marketing, sales, and events management, where sponsorship plays a significant role.
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⢠Sponsorship evaluation models overview
⢠Types of sponsorship evaluation models
⢠Business objectives and KPIs for sponsorship evaluation
⢠Input-process-output-outcome (IPOO) model for sponsorship evaluation
⢠Media value equivalency (MVE) model for sponsorship evaluation
⢠Return on investment (ROI) and return on objectives (ROO) models for sponsorship evaluation
⢠Customer relationship management (CRM) and customer lifetime value (CLV) models for sponsorship evaluation
⢠Social media listening and evaluation for sponsorship
⢠Surveys, focus groups, and interviews for sponsorship evaluation
⢠Case studies and best practices for sponsorship evaluation
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