Global Certificate in Major Gift Fundraising Relationship Building
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โข Introduction to Major Gift Fundraising: Defining major gifts, understanding their importance, and establishing a major gift program
โข Identifying Major Gift Prospects: Prospect research, data analysis, and qualification techniques
โข Cultivating Relationships: Building trust, understanding donor interests, and creating personalized engagement strategies
โข Solicitation and Ask Techniques: Best practices for asking for major gifts, overcoming objections, and negotiating gift terms
โข Stewardship and Recognition: Developing comprehensive stewardship plans, acknowledging donor contributions, and creating meaningful recognition programs
โข Major Gift Metrics and Performance Tracking: Establishing key performance indicators, monitoring progress, and adjusting strategies based on data
โข Ethical Considerations: Adhering to industry standards, maintaining donor confidentiality, and avoiding conflicts of interest
โข Case for Support Development: Creating compelling cases for support, aligning major gifts with organizational priorities, and effectively communicating impact
โข Collaboration and Teamwork: Engaging staff, volunteers, and board members in major gift fundraising efforts, fostering a culture of philanthropy
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