Global Certificate in Data-Driven Search Strategies
-- ViewingNowThe Global Certificate in Data-Driven Search Strategies is a vital course for professionals seeking to enhance their SEO and digital marketing skills. In an era where data-driven decisions reign supreme, this program equips learners with the necessary tools to leverage search data, analytics, and AI-powered algorithms for improved online visibility and customer engagement.
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โข Unit 1: Introduction to Data-Driven Search Strategies
โข Unit 2: Understanding Keywords and Keyword Research
โข Unit 3: Search Engine Optimization (SEO) Fundamentals
โข Unit 4: Google Analytics and Web Analytics Basics
โข Unit 5: Paid Search Advertising (PPC)
โข Unit 6: Search Engine Marketing (SEM)
โข Unit 7: Local and International SEO
โข Unit 8: Mobile Search Optimization
โข Unit 9: Content Marketing and SEO
โข Unit 10: Measuring Success: Analytics and Reporting
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