Certificate in Content Marketing Strategy: Strategic Planning
-- viewing nowThe Certificate in Content Marketing Strategy: Strategic Planning is a comprehensive course that empowers learners with essential skills for career advancement in the content marketing industry. This program emphasizes the importance of strategic planning in content marketing, a critical aspect of business growth in the digital age.
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Course Details
• Unit 1: Introduction to Content Marketing Strategy & Planning
• Unit 2: Identifying Target Audiences & Customer Personas
• Unit 3: Defining SMART Content Marketing Goals & Objectives
• Unit 4: Conducting Competitor & Market Analysis
• Unit 5: Developing a Content Marketing Mission Statement
• Unit 6: Content Audit: Evaluating Existing Content Assets
• Unit 7: Content Creation & Curation Strategies
• Unit 8: Channel Planning: Selecting the Right Platforms & Formats
• Unit 9: Content Calendar & Workflow Management
• Unit 10: Measuring & Analyzing Content Marketing Performance